Job Summary

As the Lead Creative Designer, you will drive and produce high-quality creative solutions for our home care and pet care brands. Along with overseeing a small design team (including our existing Graphic Designer), you will translate brand and marketing objectives into compelling visuals across e-commerce platforms, print materials, and social media channels. Additionally, you will manage scheduling, posting, and monitoring of our social media content to ensure consistent and impactful branding.

Job Description:

1. Creative Strategy & Execution

• Develop and execute creative concepts for brand campaigns, ensuring each design aligns with brand identity and meets project goals.
• Oversee the end-to-end creation of marketing assets, including product images, packaging, banners, and print collaterals.

2. Social Media Content & Posting Management

• Conceptualize and design on-brand, visually engaging graphics for social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Collaborate with the marketing team to align content calendars and campaign objectives; manage scheduling and posting of all content.
• Monitor engagement (likes, comments, shares) and respond promptly to audience interactions, in coordination with the marketing team.

3. Brand Consistency & Development

• Maintain and refine brand guidelines for both the home care and pet care brands, ensuring cohesive application across all visual touchpoints (online and offline).
• Propose updates to brand elements and design systems as needed to keep brand visuals fresh and relevant.

4. Team Mentorship & Leadership

• Lead, guide, and mentor the other Graphic Designer, providing regular feedback and ensuring continuous growth and development.
• Encourage a collaborative, creative environment, promoting best practices and knowledge-sharing within the team.

5. Collaboration with Cross-Functional Teams

• Coordinate with marketing, product, and sales teams to understand campaign objectives and brand positioning, ensuring designs hit the mark.
• Manage relationships with external freelancers or agencies for specialized design needs (e.g., illustration, motion graphics), as appropriate.

6. Project Management

• Prioritize multiple projects to meet tight deadlines, balancing design quality and speed of execution.
• Keep stakeholders informed of project milestones, manage expectations, and adjust workflows based on feedback and evolving needs.

7. Innovation & Trend Awareness

• Stay updated on global design trends, digital tools, and emerging technologies, particularly in the social media space.
• Suggest and implement innovative design approaches—interactive elements, motion graphics, or AR filters—to elevate brand presence and engagement.

8. Quality Control & Review

• Review and approve all final creative materials, ensuring they meet brand guidelines, technical requirements, and high design standards.
• Implement a feedback loop post-campaign to analyze performance metrics (including social media engagement) and refine creative direction for future projects.

9. Brand Expansion & Global Outreach

• Support global expansion initiatives for the pet care brand, adapting visuals to align with cultural and market nuances.
• Collaborate with the broader team to tailor social media strategies for international audiences.

Job Requirement :

• Bachelor’s degree in Graphic Design, Visual Communications, or related field (or equivalent work experience).
• 3–5 years in a professional design role, ideally with hands-on social media and e-commerce experience; prior leadership or supervisory experience is a plus.
• Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Premiere Pro and After Effects is advantageous.
• Understanding of design requirements for various social media platforms, including image sizing, file formats, and optimization techniques.
• Familiarity with scheduling tools (e.g., Hootsuite, Buffer) and best practices for posting and monitoring content.
• Ability to analyze social media metrics and adapt content strategies for optimal engagement.
• Proven ability to conceptualize and create cohesive brand identities, ensuring visual consistency across different mediums.
• Strong storytelling skills, able to transform marketing briefs into engaging narratives on social channels.
• Ability to handle multiple design and social media projects in a fast-paced, deadline-driven environment.
• Excellent organizational skills, with a meticulous eye for detail and quality.
• Exceptional communication skills to articulate design ideas and rationales to non- design stakeholders.
• Positive, solution-oriented, and able to adapt quickly to changing priorities.
• Passion for design innovation, curiosity about social media trends, and commitment to excellence.
• Alignment with our company values of honesty, transparency, and innovation.

What You Will Gain :

• Impact on Brand Evolution : Be integral in shaping and enhancing the visual identities of two distinct consumer brands.
• Leadership Experience : Lead a small but dynamic design team, guiding their growth and honing your own managerial skills.
• Cross-Channel Exposure : Develop designs for social media, e-commerce listings, print ads, packaging, and events—building a robust multi-platform portfolio.
• Global Reach : Help launch and refine a global pet care brand, expanding your international design perspective.
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Benefits:

• Free parking
• Maternity/Paternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Click link https://wa.link/sz2dhf for any inquiry.